Art Direction, Graphic Design & Illustrations: Gu Sobral
Creative Strategist: Carlos Cardinalli
In Jiu Jitsu the lack of unity is the real problem. And that is what the JJGF is here to change. A legendary athlete of Jiu Jitsu now as a mission: to make Jiu Jitsu the biggest martial art in the world. With this premisse, Rickson Gracie launched the Jiu Jitsu Global Federation.
I was invited to make the visual identity of the project and the key visual of the main campaign.
And after a couple months after the project is done, I was also called to redesign Rickson Gracie Cup® brand. The result of all this atmosphere is simply amazing.