SporTV and Globosat Group
Project: SporTV Two-Page Press Advertising
Art Direction: Gu Sobral
Illustrations: Gu Sobral
Copyright: Julia Velo
SporTV is a very famous brazilian TV channel focused on sports and mainly soccer, owned by Globosat Group. I was invited to create a new press advertising press to help communicate four new TV shows in order to prospect new sponsors to them. That includes great presenters such as Milton Leite (narrator) and Roger Flores (ex-soccer player). I decided to make the entire ad in illustrations to make it fresh and cool, since the Globosat Group has been changing all of the visual identity to the same way on these last years.