A Project by Equity Design ®
Client: Soulbox
Work: Branding, graphic design, illustrations and architecture
Branding/Graphic Design: Gu Sobral
Project Manager: Sergio Magalhaes
Architecture project: Rodrigo Ribeiro, Sergio Magalhaes
São Paulo is a huge and diversified city. A city that tends more and more to health and physical exercises. While some prefer outdoors activities, others prefer gyms. But this is the first gym in Sao Paulo focused on boxing and punching as a cardio exercise. And all the competition between the players is rated, measured and showed on screens all over the room. So all of this had to have a high-tech appeal, and we couldn’t make an aggressive concept, because this is all about shape your body and train your soul. We were called to develop all the concept, branding, atmosphere, graphic design and architecture of Soulbox.
