Oticas Carol is a popular multibrand chain of eyewear stores. Their communication always goes towards to promotional discounts and sales and now they needed a new fresh look to make it more cool, vibrant and pop out from the competitors. We were invited by the Artplan Group to develop some visual concepts and key visuals under the tagline "A Good Sight Changes everything". Actually a good and strong one. But how could we make something that could perfectly represent this tagline and it wasn't shown before? Here is the result.