Agency: Artplan & Equity Design
Design/Creative Direction: Gu Sobral/Sergio Magalhaes/Zico Farina
Art Direction: Gu Sobral/Sergio Magalhaes
Illustration: Gu Sobral
Copyright: Marcos Abrucio
Kopenhagen is one of the largest chocolate chain stores in Brazil, with around 230 stores spread throughout the country. With the company's intention of changing the advertising agency, we were invited by Artplan São Paulo for a competition of the brand account.
After a month the presentation occurred, the agency Artplan conquered the account. And we did part of that with the project aside.
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Conceptually, the agency has already brought us something they believed in, under the following concept:
"It's chocolate, but it's something else." So how could we translate this concept into something visual and powerful?
So we paid close attention to the shapes of the products so that we could transform into something entertaining and fun.