Client: Blue Note São Paulo
Date: January 2019
Role: Graphic Design/Illustration
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Originally from New York, one of the most classic jazz houses in the world is going to inaugurate one subsidiary in São Paulo, Brazil. Blue Note is a place plenty of history: consecrated artist been on that stage before, such as Herbie Hancock, Sarah Vaughn, Hermeto Pascoal and Stanley Jordan. So when I was invited to design 4 launching posters, that was really a honor and a great responsibility with all music lovers.
But not a responsibility with music lovers only. The house is going to be located in the most important avenue in the biggest city of Latin America: Paulista avenue. So I have to consider that having a Blue Note in São Paulo is such a gift for a city that is so rich culturally. And I couldn't just ignore the main postal card from the city.
So the big challenge was how to merge the jazz feeling with the architecture of the place.