Equity Design 2017
Design direction: Sergio Magalhães/Gu Sobral
Illustration: Gu Sobral
Our goal was to do a consistent identity and packaging design for the Baruel baby repellent line.
The main idea was to do the whole project around characters who were "fly hunters", each of them in a specific way.
Unfortunately at the same time that we were doing the project, ANVISA (the regulatory agency for products and services in Brazil) decided that it could no longer use characters in products aimed at children under 2 years old.
So the products didn't reach the shelves with this design, but still counts as a beautiful childish project.