A Project by Equity Design ®
Client: We
Work: Branding, graphic design, illustrations and architecture
Branding/Graphic Design: Gu Sobral, Sérgio Magalhães
Architecture project: Rodrigo Ribeiro
We agency had greats moments in 2017. It’s finishing the year on the top 20 biggest agencies in Brazil and 4th best agency according to customer’s reviews in 2017. Equity Design was called to redesign all the agency’s branding, giving it a fresh new atmosphere to follow the great moment of growing the agency has been living.
The process was not so complicated because the whole concept was easy to find out. As one of the best agencies to work, creative people in the agency are so passionate about what they do. So the concept was made under the concept of love. We love things. So we represent this concept with a colorful elegant palette, a tiny facelift on the logo, an iconic heartbeat with the letter W and vibrant pulsating illustrations.